Shared Flashcard Set. Title Principles of Marketing Chapter 2. Description Philip Kotler Fourteenth Edition. Total Cards Subject Marketing. Level Undergraduate 2. Create your own flash cards! Sign up here. Supporting users have an ad free experience! Flashcard Library Browse Search Browse.
Create Account. Additional Marketing Flashcards. Term Strategic Planning. Definition Developing strategic fit between goals and capabilities and changing marketing opportunities. Term Mission Statement. Definition Statement of purpose-what it wants to accomplish.
Term Business Portfolio. Definition collection of businesses and products that make up the company. Term Portfolio Analysis. Definition Process by which management evaluates products and businesses that make up the company. Term Growth-share matrix. Definition portfolio-planning method that evaluates a company's strategic business units in terms of its growth rate and market share.
Term Stars. Definition High-growth, High-share businesses. Term Cash Cows. Definition low-growth, high-share businesses. Term Question marks. Definition low-share business units in high-growth markets. Term Dogs.Get free, customized ideas to outsmart competitors and take your search marketing results to the next level with Alexa's Site Overview tool. Discover even more ideas with a free trial of Alexa's Advanced Plan. You'll find the tools you need to drive more traffic, including:.
These are customized keyword recommendations this site could target to drive more traffic. Keyword Gaps Keywords driving traffic to competitors, but not to this site. Easy-to-Rank Keywords Popular keywords within this site's competitive power. Buyer Keywords Keywords that show a high purchase intent. Optimization Opportunities Very popular keywords already driving some traffic to this site.
These metrics show how this site compares to its competitors. The competitors list can be found next to the search input field above.
The average search traffic percentage for this site's competitors. The average bounce rate for this site's competitors. The average number of sites linking to this site's competitors. Sites that share the same visitors and search keywords with this site, sorted by most overlap to least overlap. A relative level of audience overlap between this site and similar sites. A site with a higher score shows higher audience overlap than a site with lower score. Alexa Rank is an estimate of this site's popularity.
The rank is calculated using a combination of average daily visitors to this site and pageviews on this site over the past 3 months. The site with the highest combination of visitors and pageviews is ranked 1. This chart shows the Alexa Rank trend for this site over a trailing 90 day period. Improve results from search and content marketing. Use Alexa's keyword research tools to:.Whether you're a student, an educator, or a lifelong learner, Vocabulary. Don't have an account yet?
Sign up. It's free and takes five seconds. Start learning with an activity Practice Answer a few questions on each word.
Get one wrong? We'll ask some follow-up questions. Use it to prep for your next quiz! Minimum Required Qualifications: Education and Experience The knowledge and skills for this position would typically be acquired through a degree or diploma in a marketing and 2 to 3 years current, related experience within a marketing environment Excell. Plan, organize and direct daily operations, Establish and implement policies and procedures, Assign, co-ordinate and review projects and programs, Plan, develop and implement communications strategies, Establish distribution networks for products and serv.
Proactively and reactively provides marketing solutions to issues or identifies opportunities and enhancements by using innovative and analytical thinking while continually researching trends and best practices to developing marketing approaches.
Plan, organize and direct daily operations, Establish and implement policies and procedures, Assign, co-ordinate and review projects and programs, Plan, develop and implement communications strategies, Establish distribution networks for products and services, Plan and direct publicity or media events, Plan and direct advertising and marketing campaigns, Plan and direct market research studies, Oversee the analysis of sales data and information, Oversee the preparation of reports, Prepare re Ability to work to tight deadlines and with close attention to detail Excellent interpersonal skills.
Seeks opportunities to continuously develop through ongoing training and provides significant knowledge transfer to other members of the team and cross functionally. Provides input into strategic business plans and assists in forecasting financial resource and operational needs for expenditures and budgeting within the department. Plan, organize and direct daily operations, Establish and implement policies and procedures, Assign, co-ordinate and review projects and programs, Plan, develop and implement communications strategies, Establish distribution networks for products and services, Plan and direct publicity or media events, Plan and direct advertising and marketing campaigns, Plan and direct market research studies, Oversee the analysis of sales data and information, Oversee the preparation of reports, Pre Proven experience in advertising agency management.
Plan, organize and direct daily operations, Establish and implement policies and procedures, Assign, co- ordinate and review projects and programs, Plan, develop and implement communications strategies, Establish distribution networks for products and services, Plan and direct publicity or media events, Plan and direct advertising and marketing campaigns, Plan and direct market research studies, Oversee the analysis of sales data and information, Oversee the preparation of reports, Pre Minimum Required Qualifications: Education and Experience The knowledge and skills for this position would typically be acquired through a degree or diploma in a marketing and 2 to 3 years current, related experience within a marketing environment Excellent understanding of quantitative analysis and ability to make recommendations based on analysis Equivalent combination of education and experience will be considered Technical Requirements Sound knowledge of principles, concepts, pr Accountabilities : Develops diverse, complex and specialized brand plans and programs to support the brand and participates in the development of overall marketing strategies for the product category.Dividing a larger market into smaller markets that are similar in important ways is an example of market segmentation.
See Page of the text for more information. When Ace Hardware designs an advertising program to attract "all comers" to buying hacksaw blades in its stores, this is an example of differentiated marketing Incorrect.
A marketing effort designed to appeal to a broad range of mass market customers is called an undifferentiated strategy. When a manufacturer designs an advertising program to sell its chain saws only to farm and professional segments, it is using what type of strategy? Selling products to a single target market segment is known as a concentrated marketing strategy.
Developing a different marketing mix for each target market segment is known as a differentiated strategy. When an organization attempts to develop a different marketing mix for each of its customers, it is using which type of strategy?
Customized marketing requires designing a different marketing mix for each customer. Another term for customized marketing is data-based marketing Correct. Customized marketing is called both data-based marketing and one-on-one marketing. When Hallmark designs kiosks for use in shopping malls so that customers can design personalized greeting cards, this is an example of mass customization Correct. Using computers to mass produce cards for a small market segment is an example of mass customization.
Gender is one of the examples of which market segmentation variable? Personal characteristics, such as gender, age, race, and marital status, are called demographic variables. The Southwestern States in the U. Defining market segments according to geographical boundaries is using a geographic variable. Targeting soft drink users as light, medium, or heavy users depending on their consumption patterns is an example of which segmentation variable?
The frequency with which consumers use a product is part of their consumption patterns. Market segmentation requires creating subgroups of consumers which are similar to one another in important buying behavior characteristics.Speak now. These are the best kinds of trivia you will find right now and there is no doubt about that.
Well then maybe you should try this one out for yourself and see if you like it. It is impossible not to have fun and yet feel challenged by the questions we will ask you. The topic of our next quiz is marketing. Guerilla marketing uses what kind of means in order to convey or promote a product or idea?
A marketing plan is a comprehensive blueprint which outlines what? If these seemed easy to you then you should check out the others and see how well you can score. Definition Of Marketing Quiz. Can you answer all the following questions of marketing? Test your knowledge on this quiz to see how you do and compare your score to others.
Sample Question. Encouraging employees to participant and invest in socially responsible activities and charities. Solely focusing on maximizing firm profits. Recognizing that the firm can do very little by itself, and so it should stay focused on - and develop - its own core competencies and let municipal, state and federal governments sort out the complex, societal issues. All of the above.
None of the above. Clustering is the process of finding similarities in prospective customers and ensuring a marketer employs the appropriate marketing technique.
Different target audiences call for different techniques to capture their Ongoing advice. Consistent treatment. A reasonable verdict. An indictment. Quiz: Marketing Strategy Practice Questions! Through marketing, a lot of businesses have been able to increase their market share by improving their customer relations and ensuring that their product is known by as many people as possible.
This is made possible by the Test Your Internet Marketing Knowledge! Take our quiz and test your knowledge of basic internet marketing! Having free reports, downloads, etc. Describing the services your company provides.Create your own flashcards or choose from millions created by other students. More than 50 million students study for free with the Quizlet app each month!
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Key Words - Marketing
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App Store Preview. Screenshots iPhone iPad.This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Registered in England and Wales. Number Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. Our annual research shows the vast majority of marketers are using content marketing.
Because it works. Specifically, there are three key reasons — and benefits — for enterprises that use content marketing:. What if your customers looked forward to receiving your marketing? What if when they received it, via print, email, website, they spent 15, 30, 45 minutes with it?
VAT GB What Is Content Marketing? Looking for more examples of content marketing? Download our Ultimate e-book with 75 content marketing examples. To be effective at content marketing, it is essential to have a documented content marketing strategy. Download our page guide to learn what questions to ask and how to develop your strategy. Join Overof your Peers!MARKETING STRATEGY OVER LEVEL 9999- HILAROUS AND FUNNY PICTURE
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